Hear from our iSeries experts. Put in your two cents.
There's been a lot of talk lately about IBM's new marketing strategy, and how IBM says that they'll finally market the iSeries. However, there's a major issue associated with marketing this system that we all need to work on.
We must do a better job with the way our software presents itself to the end user if we want this system to survive. And, to do that, we must give our programs a GUI interface of some sort.
For example, When you walk down the aisle of a grocery store, studies have shown that the packages that are most pleasing to the eye are the ones that sell. Not necessarily the food that tastes the best, or has the lowest price (Though those factors do help!) but the most important thing for attracting customers is how the package looks.
The same is true for your computer programs. How the screens look is absolutely vital. You should be putting as much effort into how they look as you do into how they work -- both are important!
Let me use another analogy: clothing. What's needed for clothes to be practical? They don't have to match. They don't have to look good at all, in fact. They just have to protect you from the weather, that's all. Yet, it's very important to all of us to look good. We want nice looking new clothes. We want to coordinate them so the colors look good together, they fit us well (though, some of us better than others!) and that they're appropriate for different events. How they look to others is paramount.
And that's a huge reason why green screen fails. In fact, the green screen paradigm is a big part of the decline of the iSeries. Nobody wants to invest in a system where most of the programs are green screen. It's absolutely killing our platform.
IBM has given us not one, but several ways to make them GUI. There's CGI, or much better the CGIDEV2 tools for RPG programmers. There's WebSphere and Tomcat and all that goes with them. There's HATS and Webfacing. There are many third party tools. There's ODBC, DRDA and VARPG if you want to write software that runs on the PC and communicates with the iSeries. If all else fails, you can write GUI applications that communicate with iSeries applications through sockets.
For some reason we're not doing it! When you go shopping for iSeries software, you still predominantly see green screen. That may not matter much to us as iSeries professionals, but it has an enormous impact on our users, our management, and virtually everyone else.
There's more to marketing than paying for advertisements. In order to the iSeries to remain a force in the market, the way our programs present themselves must change. Until then, it'll be a "legacy machine."
Posted by at April 28, 2005 11:55 AM
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 |
We welcome your comments and opinions and encourage lively debate on the issues. However, Penton Media reserves the right to delete or move any content that it may determine, in its sole discretion, violates or may violate its Terms of Use or is otherwise unacceptable. For more information, see Penton Media's Terms of Use.