Hear from our iSeries experts. Put in your two cents.
IBM this week have announced 13,000 job losses throughout Europe. Obviously, there are many contributory factors to this announcement but I sometimes wonder if their advertising campaigns do not help.
In the Computer press here in the UK, for months now, there have been a series of ‘Middleware is Everywhere’ adverts. These appear to be pan-European adverts, rather than country specific - you can tell because the cars in the outdoor pictures are driving on the right side of the road, not the left. One of the most irritating of these adverts shows the inside of a posh hotel – the sort of place that would cost a weeks wages or more to stay the night. But, to me, it says nothing.
Where are the adverts that show a real person, using IBM products or services to solve a real issue. The sort of advert that says ‘I am Joe Bloggs and by using an iSeries I cut my support costs by half’ or ‘I installed an iSeries and I have yet to have it compromised by a hack attack or virus’. Something that makes people notice.
Then I remember I have seen some adverts along this line. Pictures of real looking people (or models that look like real people, not models in expensive clothes looking like models) standing up and saying things about managing their infrastructure with one Active directory.
And how many people are Microsoft laying off this month...?
Posted by at May 7, 2005 1:00 AM
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