Maxed Out

Because the System i can run at redline speed all day long . . .

May 22, 2007

There's a Reason the p Got the Screamin' POWER6 First

If the System p and System i share essentially the same hardware, and if the System i will also get the POWER6 processor, what gives with the System p getting all the press yesterday?

IBM's press release "IBM Unleashes World's Fastest Chip in Powerful New Computer" set the stage for the world, and many IT news outlets followed IBM's lead, reporting on the chip's design, speed, the System p 570, and comparison to HP and Sun Unix servers.

For IBM, mission accomplished: massive dissemination of POWER6 news.

Basically, IBM's new POWER6 chip is a 64-bit, dual-core processor with 790 million transistors running at up to 4.7 GHz and eight megabytes of on-chip Level 2 cache. It gets approximately twice the speed as previous generation chips with virtually no increase in energy consumption, and it's based on IBM's smaller 65 nanometer chip design. It's wicked fast.

Why No i?

But why is the i only briefly mentioned? Couldn't IBM have touted much of the same speed improvements and news with the System i?

You bet IBM could have, but it would surely have changed the nature of the news, cluttered the message, and would have resulted in much less impact.

Playing Hardball

The bottom line is that IBM has achieved great success in gaining Unix market share with the System p, often at the cost of HP and Sun. In fact, IBM goes to great pains to call out HP and Sun in the press release, and you can bet the company did the same thing when it talked to industry analysts and reporters in any pre-release briefings. Here's a snip from the release:

The processor speed of the POWER6 chip is nearly three times faster than the latest HP Itanium processor that runs HP's server line. Even more impressive, the processor bandwidth of the POWER6 chip — 300 gigabytes per second — could download the entire iTunes catalog in about 60 seconds — 30 times faster than HP's Itanium.

Did you notice the bit about the iTunes catalog? IBM has learned that if it can use a highly popular tech culture example, even if there's no applicable method for transferring the entire iTunes catalog, it gets more industry-wide press, and will more likely be used by reporters in conjunction with HP.

Then, to push the virtualization and server-consolidation message, IBM cuts to a Sun comparison and then slaps both HP and Sun by citing an IDC study on market share:

IBM calculates that 30 SunFire v890s can be consolidated into a single rack of the new IBM machine, saving more than $100,000 per year on energy costs. According to IDC, IBM has gained 10.4 points of UNIX revenue share in the past five years versus HP's loss of 5.3 points and Sun's loss of 1.4 points. IBM will use the new machine to target customers with less-efficient HP, Sun, and Dell servers.

The implication is clear: HP and Sun are slow, and if that's not enough, they're losing market share, too, which means more businesses are moving to IBM and the System p, and don't you want to run on a System p, too?

Plus, the performance gains really are spectacular, and competition in the Unix space is fierce. With the System i, IBM doesn't really have any direct head-to-head competitors, a fact that makes it hard for the System i to really shine.

If the System i were a banana, you could argue that it's the best fruit. But if a big part of the world is arguing over who has the biggest orange, can IBM expect to gain by saying its bananas are bigger than oranges from HP and Sun?

Posted by cmaxcer at May 22, 2007 11:51 AM

Comments

Chris

the banana gag is simply great

claudio

Posted by: Claudio Cuzzi at May 23, 2007 10:30 AM

In addition, IBM could not provide any benchmarks for the System i yet. The System i still requires several custom instructions that are not in the generic POWER chips. It takes IBM several additional months, usually much longer, to create a custom version of the new Power processors before they can put one into a System i.

This is the greatest downside of the System i platform — it means we cannot use the latest greatest processors. With this dependence on these additional instructions, System i will always lag behind the other platforms.

Posted by: Howard Tanner at May 23, 2007 10:31 AM

IMO, IBM could have easily taken this opportunity to mention the System i without cluttering the message and decreasing the impact.

And if IBM is trying to sell BOTH oranges AND bananas, why not mention bananas?

Posted by: Bamaro at May 23, 2007 11:31 AM

Maybe it's closer to those tasty, lovely, seasonal, tropical fruits, of which nobody remembers the names, are hard to find, when found can be very expensive, cookers don't know exactly how to prepare, and there's not enough books about it?

Posted by: Rubens at May 23, 2007 11:59 AM

I hate bananas but I love the AS/400 (I'm old school).

Posted by: at May 23, 2007 12:33 PM

Especially when that banana is more like the entire fruit basket, capable of holding oranges and bananas.

Posted by: David at May 23, 2007 1:11 PM

Or perhaps, IBM will have another announcement party when the chip is available on the iSeries and get double coverage for a single chip. Sounds like a good strategy to me.

Posted by: Kevin at May 23, 2007 1:42 PM

First of all, the POWER6 processer has all the instructions for tags active mode needed for i5/OS already. Mr. Howard Tanner is mistaken in his belief that the POWER processors in the i5 are different than the ones in the System p line.

The fundamental reason that the i5 did not get the POWER6 is that no one running an i5 needs that kind of power. The System p runs a less efficent and older operating system called AIX based on Unix. Unix is a task switching, interupt processing and semaphore locking nightmare. When IBM competes in the Unix space with System p and AIX, IBM needs all the CPU cycles a machine can get.

When the yields on the POWER6 are high enough to make it cost effective, the System i will be refreshed to the POWER6. I know that none of the customers I serve is even close to maximum performance in a POWER4 let alone a POWER5.

Folke Nikolai Sonin

Posted by: Folke Nikolai Soin at May 23, 2007 2:16 PM

This has more to do with political reality and less to do with fruit. . . . When System i rolled out POWER5 first (that's BEFORE pSeries, not months behind), as an iSeries IBMer, I made a number of calls on pSeries customers. They want to talk about the speed of the electrons moving between the busses along the backplane. System i customers are still struggling to digest POWER5+ and mostly they care about the applications running dependably. The speed of the processor has never been a big deal in this space. And for the most part, the IOP architecture of the System i as made the issue less important until recently when customers have started complaining about the cost of the HW more (at $2100 per IOP, the cost adds up).

IBM and its partners always use processor speed as a sales lever, but typical SMB customers (85%+ of System i) could care less. pSeries market space demands technology much more so than System i. So pSeries gets to go first this time. . . . No big deal. . . .

Posted by: Doug Fulmer at May 23, 2007 2:50 PM

It's called a grand entrance people. Let the System p sell a few units when SUN and HP fail to do anything with their chips and in a year in walks . . . dun dunna dun! System i!

All in good time, and when it does come out, what is Sun going to do with that sad little SPARC chip and HP with no chip at all?

Posted by: David Vasta at May 23, 2007 3:00 PM

Bravo IBM for going after SUN/ HP!

Now do the REAL work in SMB's and go after the vulnerable Windows market sector. The 5 MM "Volunteers" Bill Gates refers to are an unhappy captive audience that could appreciate IBM's integrity and outstanding service and software support.

Improve WDSc and .NET so Visual Studio programmers have a migration path — oh, and give it away! Go for the underbelly, IBM.

—John

Posted by: john deCoville at May 23, 2007 4:49 PM

I loved the fruit comparison, but to me it looks more like a car mechanic competition.

The Unix world is still trying to have the fastet engine although their gear box is locked in 2nd, where the iSeries has an 18-wheeler that has plenty of power under the hood.

Racing cars may be OK for the show room, but in the end, it's always a truck that delivers. . . .

Posted by: Jean Dumoulin at May 24, 2007 1:59 AM

This is another sign of how IBM is marketing the "i". IBM complains that the sales are down but still do nothing to push "i" ahead. The System i is a great system (and has a great following).

It is like the bunny (keeps going and going). If the price (both hardware and software) would be in line of other Systems (p, z, and x), they would find that other platforms would be moving to the "i" (along with other IBM Systems). IBM wants us to use the system but is afraid that they would lose sales because the system is just too good. When small businesses buy an "i" . . . other than an upgrade or two . . . the system just runs and runs.

Posted by: Michael Dratwa at May 24, 2007 12:21 PM

I'm waiting for IBM to go for the jugular and slay goliath — or is that Microsoft? Is Google in this picture, too?

I'm still amazed that Big Blue hasn't given this world an alternative to Windows.

Posted by: Robert at May 24, 2007 1:38 PM

Without a doubt IBM has the biggest orange now.

I'm not too concerned about i and i5/OS not being mentioned. We all know it will work anyway.

Let the Unix boys have their day for 6 months, if that makes sense, and then we'll have ours touting world's best Domino, Java, PHP performance etc. It always works this way.

Posted by: Glenn Robinson at May 29, 2007 6:24 AM

Let the p take a bow first. But, how about the fact that the POWER6 chip has the instructions for System i, p AND z inside? Does that light anybody's fuse? We could be looking at a single architecture for all IBM, and then, if only Microsoft could get Windows to run on POWER — imagine the use you could make out of 1024 LPARS then! Go Rochester! Go IBM.

Posted by: Rick at May 30, 2007 2:53 PM

Unfortunately IBM has made sure the i5 is no longer a player in the market. Hey, why not rename the platform again?

Posted by: jon at June 10, 2007 9:23 AM

We run i5 V5R3 as a SQL machine (and other things).
After 3 years of PTF, there are still simple queries (only 2 tables joined) which give erroneous results.
We have never got that kind of problems with Oracle or DB2/Windows.

For us, it shows that i5 machines are mainly used to run old RPG programs. Stop dreaming about the superiority of i5. If for main people it does not need processor...

Another fact: simple SQL procedure which runs in 30 seconds on a Windows machine (a medium server from 1998) runs in 90 seconds on our i5 520.

So why do we use i5? You have correctly guessed: we also have old RPG programs.

Fred

Posted by: Fred at June 22, 2007 11:24 PM

Post a comment




Remember Me?

(you may use HTML tags for style)

Chris Maxcer
August 2008
Sun Mon Tue Wed Thu Fri Sat
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31            

Blog Policy

Our blogs are editorial content of System iNetwork. We welcome your comments and opinions and encourage lively debate on the issues, and we reserve the right to edit all postings for clarity, length, civility of tone, and appropriateness to the topic under discussion. Comments consisting of product or job solicitations and other spam, profanity, and extreme rudeness will be deleted. We also reserve the right to publish excerpts from the blogs in our e-mail newsletters and print magazine.

ProVIP Sponsors