Because the System i can run at redline speed all day long . . .
If the System p and System i share essentially the same hardware, and if the System i will also get the POWER6 processor, what gives with the System p getting all the press yesterday?
IBM's press release "IBM Unleashes World's Fastest Chip in Powerful New Computer" set the stage for the world, and many IT news outlets followed IBM's lead, reporting on the chip's design, speed, the System p 570, and comparison to HP and Sun Unix servers.
For IBM, mission accomplished: massive dissemination of POWER6 news.
Basically, IBM's new POWER6 chip is a 64-bit, dual-core processor with 790 million transistors running at up to 4.7 GHz and eight megabytes of on-chip Level 2 cache. It gets approximately twice the speed as previous generation chips with virtually no increase in energy consumption, and it's based on IBM's smaller 65 nanometer chip design. It's wicked fast.
Why No i?
But why is the i only briefly mentioned? Couldn't IBM have touted much of the same speed improvements and news with the System i?
You bet IBM could have, but it would surely have changed the nature of the news, cluttered the message, and would have resulted in much less impact.
Playing Hardball
The bottom line is that IBM has achieved great success in gaining Unix market share with the System p, often at the cost of HP and Sun. In fact, IBM goes to great pains to call out HP and Sun in the press release, and you can bet the company did the same thing when it talked to industry analysts and reporters in any pre-release briefings. Here's a snip from the release:
The processor speed of the POWER6 chip is nearly three times faster than the latest HP Itanium processor that runs HP's server line. Even more impressive, the processor bandwidth of the POWER6 chip 300 gigabytes per second could download the entire iTunes catalog in about 60 seconds 30 times faster than HP's Itanium.
Did you notice the bit about the iTunes catalog? IBM has learned that if it can use a highly popular tech culture example, even if there's no applicable method for transferring the entire iTunes catalog, it gets more industry-wide press, and will more likely be used by reporters in conjunction with HP.
Then, to push the virtualization and server-consolidation message, IBM cuts to a Sun comparison and then slaps both HP and Sun by citing an IDC study on market share:
IBM calculates that 30 SunFire v890s can be consolidated into a single rack of the new IBM machine, saving more than $100,000 per year on energy costs. According to IDC, IBM has gained 10.4 points of UNIX revenue share in the past five years versus HP's loss of 5.3 points and Sun's loss of 1.4 points. IBM will use the new machine to target customers with less-efficient HP, Sun, and Dell servers.
The implication is clear: HP and Sun are slow, and if that's not enough, they're losing market share, too, which means more businesses are moving to IBM and the System p, and don't you want to run on a System p, too?
Plus, the performance gains really are spectacular, and competition in the Unix space is fierce. With the System i, IBM doesn't really have any direct head-to-head competitors, a fact that makes it hard for the System i to really shine.
If the System i were a banana, you could argue that it's the best fruit. But if a big part of the world is arguing over who has the biggest orange, can IBM expect to gain by saying its bananas are bigger than oranges from HP and Sun?
Posted by cmaxcer at May 22, 2007 11:51 AM

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