Because the System i can run at redline speed all day long . . .
I've got a premise that could use a little kicking around.
I'm assuming you're aware of some of the rumors surrounding new form factors for i5/OS IBM's Elaine Lennox, System i marketing vice president, hinted at it during the OCEAN user group conference earlier this year, right before IBM made its reorganization announcement, and Mark Shearer has made some similar hints. The most likely candidate for the rumors appears to be a POWER-based blade that can run i5/OS. Oh, here's an upfront disclosure I do not have any inside information, so keep that in mind.
My premise starts with this question: If IBM did indeed deliver i5/OS on a POWER-based blade, which could then slide into a BladeCenter, what might this be particularly good for? For large System i customers, who have massive System i machines that are powerful enough to rival mainframes, I'm not seeing how an i5/OS blade would be particularly helpful. If such a company is running a large, mission-critical application, ERP or otherwise, I'm not noticing a rush to buy i5 blades.
Sure, the POWER6 processors are wicked-fast, but there's more to overall performance than just a fast processor. Would such a blade, in a BladeCenter, scale? And if not at the high-end of IBM's Power Systems group customer set, what about at the small and medium end, the Business Systems group of customers?
I turned to Charles King, principal analyst of Pund-IT, and asked him to give my line of thinking a couple quick kicks:
"You've hit on an intriguing subject. Since POWER-based blades already exist, providing i5/OS seems like a logical move for IBM at some future point. The scalability and integrated features of the BladeCenter architecture could provide System i customers remarkable flexibility in the way they deploy, upgrade, and manage their systems. The sticking point, of course, is how System i users might react to such an offering, as it constitutes an abstraction away from traditional standalone systems. Another real concern is whether BladeCenter can provide the levels of performance and reliability that System i customers are used to. I believe that it can."
So, maybe not right this minute, but in the future, the BladeCenter may provide scalability solutions that theoretically could replace a large i5, as funny as that may be on the surface. It doesn't seem like the most cost-effective method, but it certainly could be in the future. There's already a movement to directly attach BladeCenters to i5s anyway, so this shouldn't be such a big leap of the imagination given the IT world's current desire to combine and compress.
Might a BladeCenter-based solution work for small and medium businesses? Maybe less far out in the future? It would let businesses manage multiple servers, multiple workloads, and let them buy and upgrade blades, if not lease them, rather easily.
The BladeCenter S
IBM has introduced a new BladeCenter built specifically for smaller businesses the BladeCenter S. It's small enough to fit on a desktop, and it plugs into a regular 110v power outlet. Right now, it's geared more for basic workloads, but I'd bet IBM plans to expand its capabilities. Now think of it more as an end-to-end SMB solution. . . . IBM can then market (advertise) a BladeCenter that's flexible, scalable, and works with most any solution from any Independent Software Vendor. Might the BladeCenter S evolve into the "platform" of the future for IBM SMB clients? Is it cheap enough? Small enough? Easy enough to manage?
And here's the rub for our world could existing smaller System i clients move to a BladeCenter S-type solution or would it be too much of a leap of complexity and cost? Could it be a viable replacement for a 515? A 525? Would it allow an IBM Business Partner to bypass operating system biases and make it easier to sell i5/OS-based applications?
King notes:
"How this might play out among small businesses is an interesting point. The real question is what part of the SMB market the new system is most appropriate for. I doubt it will appeal to very small companies that are used to buying servers on a one-at-a-time/as-needed basis, but it should find a place among larger small businesses and mid-sized organizations used to considering the strategic implications of their IT purchases. The BladeCenter design makes it among the most flexible and scalable IT server solutions available, and BladeCenter S extends all those same benefits to small businesses. All in all, I believe the platform will considerably strengthen IBM's position among SMBs."
Thinking ahead, if I were IBM, I'd be wondering if I couldn't "BladeCenter S" the whole SMB market. I wouldn't have to market a System i; I could just market the BladeCenter and sell i5/OS. BladeCenter is one of IBM's more successful "brands" . . . and BladeCentering the whole world would let IBM focus on solutions, letting the company promote and sell business integration, Information on Demand, and any other new business concept without getting customers concerned about the box as in, the box is a BladeCenter, decision made, now let's get it configured for you. . . .
And that's the thing about the BladeCenter it doesn't have to solve business problems in the very best way because it solves them in a marketing way, and when it comes to selling new solutions to customers, marketing is at least half the battle. In the System i world, we're acutely aware of the marketing battle, are we not?
In any event, what do you think? Is this whole BladeCenter line of thinking flawed?
Posted by cmaxcer at September 10, 2007 8:52 AM

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