Maxed Out

Because the System i can run at redline speed all day long . . .

October 20, 2008

Did IBM i Take One for the p Team?

In the face of general economic distress in the United States, IBM's overall financial performance for the third quarter of 2008 was surprisingly solid. IBM reported total revenue of $25.3 billion, up 5 percent as reported, or 2 percent at constant currency. IBM's CFO Mark Loughridge, in his message to Wall Street last week, attributed IBM's solid overall performance to the company's distributed balance of solutions and services, delivered worldwide. Digging down into the Systems and Technology segment, however, reveals rocky ground: $4.4 billion in revenue, a total decrease of 10 percent.

Although System z mainframe server products increased 25 percent compared with the year-ago period--with a 49 percent overall increase in MIPS computing power--other hardware lines didn't fair as well. Revenues from the System x server line decreased 18 percent, while revenue from System Storage decreased 3 percent. And what of the System i, System p, and "converged" System p?

"Converged System p was up 7 percent, reflecting strong demand for IBM's virtualization technology and energy-saving capabilities," Loughridge reported.

"This is the ninth consecutive quarter of revenue growth, again gaining share and extending its market leadership position. High-end servers were up 19 percent year to year, and midrange servers were up 21 percent," he explained, noting, "legacy System i revenue declined about 80 percent year to year as we continued to transition our customer base to the converged POWER platform. This is a very small piece of our portfolio reflecting prior generation technology."

Taking It on the Chin

Loughridge's comments seem to reveal some interesting behind-the-scenes decision-making from IBM. The company has stated several times that it's reporting the new Power Systems revenue as "converged System p" because that's the best way it can report it within its own reporting structure. This seems odd, given that so many companies are in the business of evolving products and creating new ones--surely companies that create bold new server lines such as Power Systems aren't legally hampered from calling them Power Systems?

No, the problem arises in that IBM apparently wants to lump everything it can in to a "System p" bag so that it can brag that its System p line has had nine consecutive quarters of revenue growth, "again gaining share and extending its market leadership position."

What does this really mean? It means that if IBM reported System p revenue exactly as it did System i revenue, then System p revenue would likely have not shown revenue growth this quarter.

Here's the equation as IBM wants it reported:

Old System p + Power Systems with AIX + Power Systems with IBM i = Converged System p

What it should be is:

Old System p = Legacy System p

Old System i = Legacy System i

New Power Systems = New Power Systems

IBM is playing a marketing game with System p, and it's doing it so that it can say it's the Unix market leader, etc, etc. And that's fine. Unix is a competitive space. But we know the truth:

IBM i is taking it on the chin so that System p can shine a little brighter against the likes of HP and Sun.

Posted by cmaxcer at October 20, 2008 9:22 AM

Comments

You are absolutely correct. IBM does not need to say anything about the IBM i as it has 100% of market share already except that they paint a troubled picture of the IBM i by even stating that IBM i revenue has declined by such a large amount. The customer's upper management all look at this with the old addage that we need to move away from the best machine on the planet because no one is buying it any more. This we know is just not true but thank you again to IBM for telling everyone that really cares that we do not matter.

Posted by: Bruce Battersby at October 20, 2008 11:37 AM

Sadly Chris, I think you're likely correct here, at least in large part if not entirely.

I know some folks want to see i broken out, but honestly that only needs to happen at the OS level and that's not something IBM is used to doing. They are used to using the hardware as the differentiator on Systems.

As I think you rightly point out, p gets most of the glory, always has. It is certainly a competitive market for them so it gets the attention.

The thing that happens with this though is that there are still too many folks out there in the world who won't read your column or anyone else's that makes sense of their reporting, and hence they only see the "down 80 percent" part and hence say once again "i is dead."

I think about all we can hope to see is that they change the reporting lines in FY 2009 to properly reflect Power Systems.

Posted by: Kevin Mort at October 20, 2008 12:27 PM

It's also not clarified with revenues for Operating systems.


Operating systems revenues of $594 million increased 5 percent compared with the prior-year quarter.


Which revenue/decrease/increase for which IBM OS?

  • IBM i
  • AIX
  • z/OS
  • Posted by: Stanley at October 20, 2008 2:33 PM

    I think it's good for IBM to report financial results by brand names consistent with their marketing literature and promotional campaigns. It's sad that the System i brand takes a back seat while System p brand is in front, but I think the disparity will be short lived as the Power Systems brand envelopes both.

    I suspect that the lack of transparency with IBM i may be IBM trying to protect the brand a bit from their earlier move to equalize pricing between i and p, which probably caused a significant reduction in IBM i related revenue. I personally prefer price cuts over IBM revenue. So I won't complain.

    I don't think IBM could sustain higher IBM i pricing in the wake of their server homogenization strategy. IBM was essentially milking value created by legacy applications which were loosing value against GUI alternatives, mostly available on other platforms.

    I think the price cuts offer incentives to ISVs and other application developers to modernize or build new applications for IBM i, so I'm hopeful for a turnaround. We'll see. I'm a believer.


    Posted by: Nathan Andelin at October 22, 2008 11:57 AM

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