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March 23, 2009

MBA Students Learn Power Systems in Second Life

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Three Midwest universities have teamed together to use the online virtual world Second Life to teach more than 100 MBA students core concepts exemplified by IBM's Power Systems and IBM i. Second Life is a three-dimensional environment that lets its inhabitants buy, build, learn, and interact online.

The program is a collaborative effort between the University of Nebraska-Lincoln, Iowa State University, and Wright State University. While most IBM i-focused training aims to teach the next generation of programmers or administrators, the Second Life project focuses on the higher rungs of the corporate ladder.

"We're working to expose business managers and executives to Power Systems," says Dr. Keng Siau, E. J. Faulkner Professor of MIS for the University of Nebraska-Lincoln.

Most of the MBA students are business managers and executives by day who take graduate classes in the evenings and weekends to complete their MBA degrees.

Power Concepts

To kick off the project, the students were presented with 34 key computing concepts that were, of course, exemplified by IBM Power Systems. Some examples include virtualization, server consolidation, green computing, disaster recovery, and capacity on demand. They then researched the relevant IBM solutions and concepts on their own, with a deeper dive into IBM i, AIX, Linux, BladeCenter, RPG, WebSphere, and the like.

In the Second Life phase of the project, the MBA students worked in groups of two to discuss the IBM Power Systems solutions and concepts, and then selected a topic to present in a Second Life-based virtual design/presentation. The teams worked together for five weeks to complete their designs.

On the Island

Just like real estate in our own world, virtual land in Second Life is valuable, too. Companies like IBM have used real dollars to purchase their own islands in Second Life in order to maintain a virtual presence. For the MBA projects, the universities have their own island, the Power Academic Island, which provides a playground for the students to showcase their work.

They used primitive elements to build 3-D interactive representations of their chosen concepts, and the results are similar to what you might find in a museum exhibit.

"The process of doing the project is more important than the output," Siau says.

"By going through these phases of understanding, researching on the web, and discussing with their partners . . . I bet that after five weeks, they'll remember this for the rest of their lives--it's not just another guest lecture for three hours," he notes.

What's particularly cool about the Second Life project is that now more than 100 middle and higher level managers and executives--the MBA students in Nebraska, Iowa, and Ohio--are now aware and informed about IBM Power Systems. Siau says the students averaged 3-5 hours a week on the hands-on Second Life project, which has created a deep impression of IBM Power Systems that should not only stay with the MBA students, but let them use that knowledge in their own companies.

Better yet, the project is ongoing.

"We'll be having another batch of MBA students in April," Siau says.

Nice.

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Posted by cmaxcer at March 23, 2009 10:19 AM

Comments

Just wondering what type of MBA programs these are and how many classes are required besides the Second Life?
Will they come to a University near me?
Will I be able to afford it? Maybe IBM can subsidize, if they want to keep their products alive.

Posted by: at March 23, 2009 3:49 PM

Kudos to Dr. Siau for figuring-out a powerful marketing approach for the Power platform and IBM i that has yet to be realized by Big Blue.

I spend a lot of time "defending" the IBM i platform within my own organization when dealing with non-technical management, particularly the unwashed herd of upper-managers. I am at times the sole System i evangelist promoting the platform's classic key strenghts: integration, reliability, simplicity, ease-of-use, security, availability, scalability, TCO, etc. etc.

IBM does a wonderful job of marketing the Power platform to the techie demographic, but they need to realize that the techies in an organization typically aren't the ones who initiate IT-related strategic plans or sign the checks. Seeing these three universities take the initiative to demonstrate that Windows-based data centers aren't the only (or best) way to run their businesses is indeed a breath of fresh air.

The Power platform, especially IBM i, has inherited the name recognition problem of its forebears (iSeries, AS/400) and needs to be marketed to a wide management audience who have never heard of it before if it has any chance of survival in the forseeable future. It was not too long ago when I believe IBM was running iSeries ads in the Wall Street Journal. I would like to see more such ads, and more broad thinkers like Dr. Siau!

Posted by: Marc Vadeboncoeur at March 23, 2009 4:39 PM

The MBA programs consist of mainly part-time students. Most of these MBA students are business managers and executives by day and they take classes in the evenings and weekends to complete their MBA degrees. In our case, Second Life is not a course per se. Rather, Second Life is integrated into a number of courses to demonstrate the potential and capabilities of new technologies and Internet applications. For four-year universities, we focus on teaching principles and theories, and on teaching students how to learn (i.e., learning to learn). Technology keeps changing but the underlying principles and theories are consistent. The University of Nebraska-Lincoln, one of the top 50 public universities in the US, has been partnering with IBM Power Systems Academic Program for a number of years to inform and educate business students and executives on IBM Power Systems. We integrate and incorporate IBM Power Systems products and concepts into core courses such as Systems Analysis and Design, Object Oriented Systems Development, and Management Information Systems to inform students about IBM Power Systems.


Education and training of college students have always been perceived as having long-term effect and limited immediate impact. However, in the case of this IBM Power Systems Second Life project, we achieve both immediate and long-term impact. Majority of these MBA students are business managers and executives in organizations, and they come from at least three States – Nebraska, Iowa, and Ohio. Most of the companies where they work are currently not IBM Power Systems customers. The immediate and long term impact of the Second Life project on IBM Power Systems’ visibility and market penetration is noteworthy.

Posted by: Keng Siau at March 25, 2009 10:48 AM

Also, Kudos to Dr. Siau, for this innovative approach. The presentations of the solutions cover a range of IBM-based solutions.

I would agree that Windows-based or Oracle-based solutions are not the only way and should not be. The tragedy as been in IBM's colossal mismanagement of what was initially a product, the AS/400, with crushing superiority.

Microsoft's initial forays into Word-Processing and Spreadsheets were laughable but no more. Just as the Japanese after World War II did for forty years, Microsoft practiced
"Continuous and Never-Ending Improvements."

IBM did not.

Now the IBM products look unbelievably outdated. Even the clunky WDSc 7.0 or RDi side-by-side with Visual Studio 2008 are an embarassment for IBM. The "Visualness" of Microsoft's products are not just "Eye candy" as is dismissively described by senior IBM executives but is part of a "sea-change" in the way to deliver computing to people; to solve problems.

Now Microsoft is in command and sets the agenda. And my very conservative employer has ordered all sofware written in RPG-IV, C++ (bad! IBM! no garbage collection!) and VB.NET are migrating to Visual C# 2008.

Posted by: John deCoville at March 25, 2009 12:52 PM

WoW! I didn't realize that such projects can exist in Second Life. I used to play Second Life but then I got addicted to WoW. I just preferred grinding world of warcraft gold and raiding with my guild mates but when I read this, it gave me a second thought in trying Second Life.

Posted by: Ishida at May 26, 2009 5:47 AM

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