Product Lines
Ruminations on the System i Market.
May 5, 2008
CYBRA Goes Viral
Another company in our industry has gone mainstream by launching its new viral advertising videos on YouTube. Last week, CYBRA unleashed a new marketing campaign for its barcode and RFID software, MarkMagic, on the web. The company posted all seven chronicles of “The 2,000 Year Old Programmer” (a.k.a. “2K”) and his cool and hip counterpart, “Auto-ID,” on YouTube (http://www.youtube.com/cybratv), its own website (http://www.cybra.com), and a new mini-site highlighting MarkMagic (http://www.markmagic.com/MarkMagic_single.html).
The videos showcase 2K’s conversion from the difficult and ridiculous ways of creating barcodes and forms to the use of MarkMagic at the advice of Auto-ID. Auto-ID even introduces 2K to the wonders of RFID and how one can quickly and easily create the tags with MarkMagic. The videos are extremely entertaining. An 80-year-old retired school principal plays “The 2,000 Year Old Programmer,” who even dances at the end of one of the videos after exclaiming, “MarkMagic rocks!” Pretty silly stuff! My favorite moment in the videos is when 2K holds up a live mouse and asks, "How do you click a mouse?"
If you like seeing System i and System i applications rising in popular culture, check out the videos and support CYBRA for their efforts.
Posted by cdeemer at May 5, 2008 1:28 PM
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